THE STARTING POINT
What this audience needed.
Explore what automotive transformation means specifically for warranty and protection services.
WHAT MADE IT SPECIFIC
The audience shaped the research.
This was a private CEO-level briefing for approximately 15 leaders. The perspective moved from the changing vehicle into the changing protection product: a focused strategic discussion about exposure, service and the economics of a different automotive future.
- Electric powertrains
- Software-defined vehicles
- Warranty and protection
- Changing service requirements
HOW THE KEYNOTE CONNECTED THE ISSUES
What made the content specific.
Begin with what is changing inside the vehicle
Electric powertrains and software-defined systems change the kinds of complexity that warranty and protection products address. A useful discussion for this audience had to reach beyond broad mobility trends into the nature of the vehicle and its evolving service requirements.
Follow the implications into protection services
When the underlying product changes, assumptions about exposure, maintenance and customer value need examination. The briefing connected automotive transformation with the business of warranty and protection, making the future relevant to the leadership team’s particular market.
Use an executive briefing to explore strategic implications
A private session for approximately 15 senior leaders allowed a focused perspective on a specific business. The content connected changes in vehicles, service and technology to the questions leaders need to consider about their future offering and capabilities.
QUESTIONS THIS TOPIC RAISES
Turn the perspective into a useful discussion.
- How does a software-defined vehicle change the assumptions behind protection services?
- Which new capabilities could become important to service and customer value?
- What needs investigation before today’s product assumptions are carried into tomorrow?
Editorial discussion prompts drawn from the themes above; these are not attributed quotations or reported client decisions.
FROM THE PUBLISHED CASE STUDY
Inside the engagement.
For a private CEO-level session with approximately 15 senior leaders from iA Financial Group – Automotive, Jim Carroll developed a highly customized strategic foresight briefing on the future of automotive warranty and protection services.
Electric powertrains are replacing mechanical complexity with a different kind of technological complexity.
And manufacturers increasingly control the customer relationship through direct and agency-based distribution models.
Those changes fundamentally alter the assumptions behind warranty, protection, service and risk.
Source: Read Jim’s original case study ↗. This profile describes the keynote’s content and approach; it does not claim business results beyond those documented in the source.
BUILD ON THE INDUSTRY CONTEXT
The car is becoming a platform.
A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it.