THE STARTING POINT
What this audience needed.
Help broker partners interpret disruption in insurance distribution and customer expectations.
WHAT MADE IT SPECIFIC
The audience shaped the research.
Gore Mutual’s Fast Forward program provided the context. The keynote connected technology and disintermediation to the broker’s continuing role in relevance, insight, trust and adaptation.
- Insurance distribution
- Customer expectations
- Digital disintermediation
- Broker relevance and trust
HOW THE KEYNOTE CONNECTED THE ISSUES
What made the content specific.
Begin with the broker’s changing environment
Gore Mutual’s Fast Forward program focused on helping broker partners deal with change. Technology, customer expectations and new routes to products and advice provided the setting for a discussion about the broker’s future.
Connect disintermediation with customer value
Changes in distribution alter how customers obtain information and services. The keynote examined that pressure alongside the value brokers can provide through relevance, insight and trust.
Make adaptation practical for the audience
The future of the broker was framed around continuing relevance as the market evolves. That focus gave an insurance-distribution audience a specific way to consider technology and change in relation to its own role.
FROM THE PUBLISHED CASE STUDY
Inside the engagement.
Gore Mutual’s Fast Forward program was built to help its broker partners understand and deal with the fast pace of change — and futurist Jim Carroll took the stage in Toronto to show them what a future-ready broker looks like.
The distribution model was under pressure from faster technology, new expectations and new ways for customers to access products and advice. Jim’s keynote, “The Disruption and Disintermediation of Insurance,” made the case that the enduring broker advantage is not the old process — it is relevance, insight, trust and the ability to adapt.
The broker model stays relevant by evolving the value — not defending the process, Jim told Gore Mutual’s broker partners.
It’s a challenge for any intermediary whose customers now have new ways to go around them. Explore more keynote case studies.
Source: Read Jim’s original case study ↗. This profile describes the keynote’s content and approach; it does not claim business results beyond those documented in the source.
BUILD ON THE INDUSTRY CONTEXT
Risk is moving faster than the models.
As products, infrastructure and behaviour change, exposure changes too. The keynote connects underwriting, claims, prevention and distribution to the emerging risk landscape.