--- title: "Automotive & Mobility: The car is becoming a platform. | Jim Carroll — Customized Keynotes" canonical_url: https://customization.jimcarroll.com/industries/automotive/ entity_id: https://jimcarroll.com/#person source: "https://customization.jimcarroll.com/industries/automotive/" --- # Automotive & Mobility: The car is becoming a platform. | Jim Carroll — Customized Keynotes [Industries](https://customization.jimcarroll.com/industries/) / Automotive & Mobility Automotive & Mobility / A CUSTOMIZED KEYNOTE # The car is becoming a platform. A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it. [Stage image: Jim Carroll on stage at 2024 CattleCon] From Jim’s stage archive · 2024 CattleCon BEGIN WITH YOUR AUDIENCE ## A conversation for automotive & mobility. Automotive leaders, dealers, suppliers and mobility organizations. A changing vehicle changes much more than the showroom. Service, financing, warranty, infrastructure and the skills of the workforce all move with it. The final emphasis depends on who is attending, what they already understand, and the strategic choices your event is intended to support. THE RESEARCH LENS ## Connect the forces that change the decisions. - Software-defined vehicles - Batteries and the energy ecosystem - Connected and assisted driving - New ownership, service and financing models These themes provide a direction for research, rather than a fixed set of slides. A leadership session can examine assumptions and investment priorities in depth. An industry conference can build a shared view of the changes affecting its members. A customer event can explore the future of the markets your customers serve. FROM THE INDUSTRY BRIEF ## A possible keynote storyline. The sample guide develops five connected movements. The emphasis and examples are refined around the actual audience and event objectives. 01 ### How the automobile evolved from a product into a platform 02 ### EVs, batteries and the energy ecosystem 03 ### Autonomy, assisted driving and connected intelligence 04 ### New dealer, financing and service models 05 ### Skills, partnerships and practical strategic action ILLUSTRATIVE INDUSTRY BRIEF / 18 PAGES ### See the proposed thinking. The complete guide develops the client challenge, relevant forces of change, keynote direction and industry experience. Use it to explore what a substantive conversation in this sector could look like. [Read the automotive & mobility brief ↗](https://customization.jimcarroll.com/briefs/jim-carroll-keynote-brief-automotive-mobility.pdf) This is an illustrative briefing scenario, not a quotation from an actual client inquiry. The live proposal is shaped around your organization’s audience, priorities and objectives. THE PUBLISHED RECORD ## Experience you can explore. - [iA Financial Group — Automotive — When the vehicle changes, the risk changes. ↗](https://customization.jimcarroll.com/examples/ia-financial/) - [Mercedes-Benz — A different vehicle. A different industry. ↗](https://customization.jimcarroll.com/examples/mercedes-benz/) Explore these relevant published engagements from JimCarroll.com. Cross-industry examples show adjacent markets and questions; the specific scope of each assignment is described in its original story. - [Corcentric: AI Was Coming For Procurement, Payments And Trucking. ↗](https://jimcarroll.com/2016/10/keynote-case-study-corcentric-ai-was-coming-for-procurement-payments-and-trucking/) - [Canadian Automotive Dealers Summit 2026: Auto Retail Was Entering the Age of Digital Mobility ↗](https://jimcarroll.com/2026/01/keynote-case-study-canadian-automotive-dealers-summit-2026-auto-retail-was-entering-the-age-of-digital-mobility/) - [Kwik Fit: The Shop Floor Was Changing as Fast as the Car ↗](https://jimcarroll.com/2024/09/kwik-fit-2024-past/) - [BNSF Railway: The Supply Chain Was Entering Its AI Era. ↗](https://jimcarroll.com/2024/06/keynote-case-study-bnsf-railway-the-supply-chain-was-entering-its-ai-era/) - [American Truck Dealers: The Truck Became A Data Platform On Wheels. ↗](https://jimcarroll.com/2020/02/keynote-case-study-american-truck-dealers-the-truck-became-a-data-platform-on-wheels-2/) - [HAVI Global Solutions: Supply Chains Were Moving From Efficiency to Intelligent Resilience. ↗](https://jimcarroll.com/2019/11/keynote-case-study-havi-global-solutions-supply-chains-were-moving-from-efficiency-to-intelligent-resilience/) - [AutoGlass 2019: The Windshield Became An Intelligent Device. ↗](https://jimcarroll.com/2019/10/keynote-case-study-autoglass-2019-the-windshield-became-an-intelligent-device-2/) - [Kalmar Ottawa: Industrial Mobility Was Becoming Autonomous and Electric ↗](https://jimcarroll.com/2019/04/keynote-case-study-kalmar-ottawa-industrial-mobility-was-becoming-autonomous-and-electric/) - [IRU World Congress: Transport Was Being Reinvented. The Future Of Mobility Was Global And Digital. ↗](https://jimcarroll.com/2018/11/keynote-case-study-iru-world-congress-transport-was-being-reinvented-the-future-of-mobility-was-global-and-digital/) - [IRU World Congress: The Road to 2025 Becomes Intelligent + Electric ↗](https://jimcarroll.com/2018/11/iru-world-congress-2018-past/) [Search the complete case-study directory ↗](https://customization.jimcarroll.com/archive/) ## Make it about your audience. Bring the event objectives, the people attending your event and the questions you want them discussing afterward. Those are the starting points for a keynote designed around your world. [Discuss a automotive & mobility event ↗](https://customization.jimcarroll.com/plan/) ## Source and interpretation This companion site explains keynote customization, client consultation, research and industry experience. JimCarroll.com remains authoritative for biography, current fees, availability and booking. Career experience: 2,000+ events, 2 million+ people, five continents and 33 years. These are career-wide figures; this site contains 21 industry guides, 18 detailed engagement profiles and 231 published case-study links. The archive is a curated index, not a claim to contain every engagement. Industry PDFs describe illustrative briefing scenarios, not actual client inquiries. Featured engagement pages link to their published sources; topic explanations describe the keynote's scope, not measured client results. A stage photograph caption identifies where the photo was taken; representative archive photos do not establish that the pictured event is the engagement described beside them. Logos identify past clients, not endorsements or current contracts. Consult Jim to confirm event fit, fees, dates and current details.