--- title: "Gore Mutual: The broker future is not the broker past. | Jim Carroll — Customized Keynotes" canonical_url: https://customization.jimcarroll.com/examples/gore-mutual/ entity_id: https://jimcarroll.com/#person source: "https://customization.jimcarroll.com/examples/gore-mutual/" --- # Gore Mutual: The broker future is not the broker past. | Jim Carroll — Customized Keynotes [Customization in practice](https://customization.jimcarroll.com/examples/) / Gore Mutual Gore Mutual # The broker future is not the broker past. Help broker partners interpret disruption in insurance distribution and customer expectations. [Stage image: Jim Carroll on stage at Gore Mutual - Jim Carroll Fast Forward photos] Gore Mutual - Jim Carroll Fast Forward photos THE STARTING POINT ## What this audience needed. Help broker partners interpret disruption in insurance distribution and customer expectations. WHAT MADE IT SPECIFIC ## The audience shaped the research. Gore Mutual’s Fast Forward program provided the context. The keynote connected technology and disintermediation to the broker’s continuing role in relevance, insight, trust and adaptation. - Insurance distribution - Customer expectations - Digital disintermediation - Broker relevance and trust HOW THE KEYNOTE CONNECTED THE ISSUES ## What made the content specific. 01 ### Begin with the broker’s changing environment Gore Mutual’s Fast Forward program focused on helping broker partners deal with change. Technology, customer expectations and new routes to products and advice provided the setting for a discussion about the broker’s future. 02 ### Connect disintermediation with customer value Changes in distribution alter how customers obtain information and services. The keynote examined that pressure alongside the value brokers can provide through relevance, insight and trust. 03 ### Make adaptation practical for the audience The future of the broker was framed around continuing relevance as the market evolves. That focus gave an insurance-distribution audience a specific way to consider technology and change in relation to its own role. FROM THE PUBLISHED CASE STUDY ## Inside the engagement. Gore Mutual’s Fast Forward program was built to help its broker partners understand and deal with the fast pace of change — and futurist Jim Carroll took the stage in Toronto to show them what a future-ready broker looks like. The distribution model was under pressure from faster technology, new expectations and new ways for customers to access products and advice. Jim’s keynote, “The Disruption and Disintermediation of Insurance,” made the case that the enduring broker advantage is not the old process — it is relevance, insight, trust and the ability to adapt. The broker model stays relevant by evolving the value — not defending the process, Jim told Gore Mutual’s broker partners. It’s a challenge for any intermediary whose customers now have new ways to go around them. Explore more keynote case studies. Source: [Read Jim’s original case study ↗](https://jimcarroll.com/2017/06/gore-mutual-broker-future-2017-past/). This profile describes the keynote’s content and approach; it does not claim business results beyond those documented in the source. BUILD ON THE INDUSTRY CONTEXT ### Risk is moving faster than the models. As products, infrastructure and behaviour change, exposure changes too. The keynote connects underwriting, claims, prevention and distribution to the emerging risk landscape. [Explore insurance & risk ↗](https://customization.jimcarroll.com/industries/insurance/) ## Source and interpretation This companion site explains keynote customization, client consultation, research and industry experience. JimCarroll.com remains authoritative for biography, current fees, availability and booking. Career experience: 2,000+ events, 2 million+ people, five continents and 33 years. These are career-wide figures; this site contains 21 industry guides, 18 detailed engagement profiles and 231 published case-study links. The archive is a curated index, not a claim to contain every engagement. Industry PDFs describe illustrative briefing scenarios, not actual client inquiries. Featured engagement pages link to their published sources; topic explanations describe the keynote's scope, not measured client results. A stage photograph caption identifies where the photo was taken; representative archive photos do not establish that the pictured event is the engagement described beside them. Logos identify past clients, not endorsements or current contracts. Consult Jim to confirm event fit, fees, dates and current details.